Establishing Recruitment Ads on Facebook like A Pro

Facebook advertising is a crucial part of a recruitment marketing technique due to the fact that it helps get your business in front of a broad swimming pool of candidates. Especially quality candidates who aren’t actively utilizing the basic task boards.

Social advertising is an effective tool for recruitment. However, since most advertising systems are tailored to eCommerce, designing a great recruitment campaign can be tough. This article walks through factors to consider and suggestions when utilizing Facebook ads for recruitment marketing.

Set up Facebook Business Manager and ad account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This terrific guide from Hootsuite walks through how to establish Facebook Business Manager.

Business Manager enables you to include numerous individuals to the account to assist run campaigns, however understand that people will require a personal Facebook account to be able to be added.

To purchase advertising projects, you’ll also require a Facebook Ad Account, which you will be prompted to develop when establishing Facebook Business Manager.

You’ll likewise require to confirm your site domain with Facebook, which is needed to determine and track campaigns.

Choosing a project type

To create a marketing campaign, head to the “Ads Manager” area by means of the leading left navigation of your Business Manager Dashboard.

When you click the green button to develop a project, you’ll be given a list of 11 kinds of project goals. We have actually found that 3 of these goals are most helpful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are most likely to buy items from a brand name they understand, people are more likely to obtain a job at a company they have actually heard of. Brand Awareness projects are optimized to be seen by a wide pool of people that are likely to be thinking about your business.

These advertisements will not straight drive traffic to your website, however they get candidates familiar with your service and ready to click when the perfect position occurs.

Awareness campaigns can be about almost anything that shines a light on your company. Announcements about development and awards, articles about company efforts and culture, and videos about the organization’s achievements and objective can all be developed into appealing campaigns.

Traffic

In the Wonderkind platform, this is referred to as a “Clicks” campaign. These ads are targeted to reach an audience that is likely to click the link in your advertisement.

This audience is narrower than in a Brand Awareness project, however still includes people interested but not ready to apply for a task.

These advertisements can concentrate on employment opportunities to get people to check out more about the jobs and the company (great for high-volume recruiting). Or function content that will drive individuals to your site, like industry hot topics or tips.

Conversion

Conversion projects are what people tend to think of when they consider marketing. These projects track and adremcareers.com optimize towards somebody carrying out an action on your website, such as submitting an application.

For somalibidders.com a Conversion campaign to be effective, you first need to develop a solid audience of potential candidates that recognize with your company. Without that, it’s type of like running through a crowd and asking strangers to marry you.

Let your audience learn more about you with Awareness and Clicks campaigns initially, and move more budget plan to Conversion campaigns gradually.

Great advertisements and brand awareness makes people click, but conversion occurs on a landing page. So you need to make certain that your task pages load rapidly, are simple to continue reading mobile phones, and clearly state the info job candidates care about most.

Understand that Facebook conversion advertisements are going through some modifications in action to Apple’s iOS 14 personal privacy updates – [update October 2023: please read the following for more on Apple’s iOS 17 privacy updates] Companies will need to prioritize 8 conversion actions per web domain.

If task listings are on the main business site, you’ll likely need to align with the marketing group on the top priority list.

Facebook motivates services to use the Facebook Conversion API to connect your advertisements with conversion information from other sources, such as your server, material management system (CMS), or consumer relationship management (CRM).

Campaign budget optimization

There are a number of different choices when it concerns paying for ads. First, you can choose to pay based upon clicks or impressions of your ads. Next, you decide how you desire Facebook to position your advertisements:

Daily Budget: Ads will be paced so, your spending lasts the full day.

Lifetime Budget: You set the length of a project and advertisements will be placed so your costs lasts the full campaign. This choice also allows you to set time windows such as running ads just at night or on weekends.

For the 3 primary types of recruitment campaigns talked about above, a basic recommendation is:

Brand Awareness: Run as continuous projects, payment on impressions, and either day-to-day or life time budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime budget.

Conversion: Short run time, payment on clicks, lifetime budget. These will likely be your most expensive campaigns.

Select an audience

Targeting job titles and industry is typically where you start with recruitment marketing, however you can reach a lot of concealed prospective with unconventional audience traits. For some motivation, we just recently composed about 5 imaginative ways to utilize targeting in recruitment ads.

Facebook likewise provides the option to target “lookalike audiences.” This is great once you have actually had great campaign results and good hires to verify your existing audience is what a future one must “look like.”

Ad positioning

After testing much of the advertisement placement choices offered, we have actually found the most effective ones for recruitment marketing are: News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve found that Facebook stories are seldom used. Therefore, we wouldn’t suggest using them. We’ve discovered that the news feed for both Instagram and Facebook have actually offered our partners with more clicks and discussions.

If you are looking to create more awareness, we would advise Instagram. Not a great deal of marketers hang out on creating an excellent Instagram Story. So, if you make a strong recruitment ad on Instagram story, referall.us you will stand out.

Create the ad

Assembling a great ad can be difficult. If you’re not sure where to begin, have a look at our guide on how to turn task descriptions into fantastic social ads in 15 minutes.

It can be unexpected what mix of copy and images work best for your audience. We suggest A/B testing multiple advertisement variants in each campaign.

For example, in a project about an open position, one ad variation could concentrate on the income and benefits, another on the company culture, and a 3rd on the task functionality.

Put recruitment marketing on auto-pilot with Wonderkind

If you require to ramp up recruitment quickly, manually developing the properties, audience, and budget plans for each project will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social technique across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment projects to develop an audience that’s perfect for your market, location, and employment opportunities.

Our easy-to-use platform makes it simple to spin up innovative ads in minutes with campaign templates, a library of stock images, and instantaneous image cropping. Once ads are running, track performance and spend throughout all social channels in one overarching dashboard.

Ready to turbo-charge your talent sourcing? Take a look at how Wonderkind works or see it in action.