12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project concept can significantly improve a brand name’s beauty in the talent market. And fortunately is that it doesn’t always require an insane spending plan!

Now is the time to inject some creativity and enjoyable into your recruitment projects and shake up those uninteresting, overused recruitment tactics that typically start with publishing on job boards (boring).

When your skill team begins creating original, interesting project ideas that connect into and reinforce your overall recruitment method, you’ll quickly discover how to draw in the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing enjoyable and engaging methods to draw in great prospects to your brand and make a bigger impact on candidates.

Examples consist of recruitment via a dating app, utilizing a strange code to split, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can develop innovative ideas for your recruitment project by assessing the concerns your talent team has now, researching how other business hook applicants, or brainstorming brand-new concepts with your team.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so read on).

– After introducing your campaign, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test design templates to enhance and automate your hiring process.

What is an imaginative recruitment project?

Recruiters or talent acquisition groups that utilize initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you know if your organization is using innovative ideas in your method?

Well, has the skill team been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard methods that everyone else uses, there’s no method your brand will stick out in the crowd.

When business communicate with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to draw in the qualified people they’re searching for. Now, here’s how your group can start doing things in a different way.

How do companies think about imaginative recruitment campaigns?

It’s not too complicated. Let’s walk through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your team’s biggest blockers in getting leading talent.

Step 2: Next, brainstorm ideas or techniques to overcome those obstacles. Here are some ideas:

– Get inspiration from other companies already believing out of package.
– Put yourself in the shoes of your target audience and believe of methods to communicate with them in a style and tone that will attract them, such as an animated video.
– Reach out to colleagues to gather ideas from a group.
– Consider what your company values extremely in its existing employees.

Step 3: Bring all your concepts together and produce your recruitment campaign technique, consisting of the channels you’ll utilize to publish it, such as social media and your professions website.

Step 4: Review your project expense and employment ensure you have the budget plan you need, or change your plan appropriately (keeping in the great things your target market likes).

Step 5: Launch your project and hope your job advert and other campaign elements get extensive nationwide, international, (and even viral!) attention.

Do we require to outsource specific parts of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative task in-house. Because case, you might need to outsource particular parts to a company, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new course, we’ve pulled together some genuinely ingenious recruiting ideas listed below. Companies that created some initial or innovative attention grabbers to reel in fantastic prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous companies need a recruitment procedure transformation. Especially if they want to draw in young, certified candidates (and the business’s company brand is as interesting them as a 1970s motion picture).

The following business (the majority of which you’ve likely heard of) likewise required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original project idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season finale. It may not have actually featured at any huge global marketing celebration, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is becoming harder.
Recruitment strategy: Using pop-culture referrals to draw in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct because it utilizes the concepts of good marketing or copywriting by attracting what’s crucial to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is likewise experiencing a fast boost in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in people whose values align with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is usually very under-appreciated absolutely requires some additional imaginative juice. Home Instead decided to use the services of an expert agency for this campaign to revitalize their brand name and hook precisely the best sort of individuals.

The agency created very emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a difficult task.
Recruitment method: Using a significant innovation pattern to sign up with the conversation and improve their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a really initial campaign run by the Swedish furniture manufacturer IKEA. To bring in talent that considers of the box, they invited potential candidates for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work prospects aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement campaign covering social networks, digital display advertisements, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has actually regained 6.9 million jobs considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential beginners knowledgeable about the large variety of benefits offered with a profession in hospitality and utilizes testimonials from current workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to attract 1,000 brand-new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has actually assisted them satisfy their Australian and employment global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help in reducing hiring predispositions by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment method: Targeting an extremely particular talent segment – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s considering of the box. After discovering an interesting market insight that “around 78% of British moms and dads aged 45 and over want to take on a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the crew lacks with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned international motor show and establishing the brand name as an emerging hub for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group integrated AI into the cars and truck’s pedestrian speech innovation and vehicle link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an ingenious, gamified approach to engage passive prospects & using a totally free gift.
Tactics: Skills test was advertised on social media platforms

Our sibling business, Toggl Track, wished to work with an SEO supervisor and idea of a fun project that ‘d be a win-win situation for all. We developed a skills test challenge and promoted it across social media, using a totally free tee shirt to candidates who accomplished high scores.

Reaching passive prospects while spreading out the word about our brand to other skilled workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s huge skill acquisition project was created by Nexus and helped provide the brand name a much-needed facelift (considering that the retailer might not have actually been top of numerous candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Taking advantage of a growing interest amongst youths in home remodelling and crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents restoration fails recreated as masterpieces, out-of-home, web, and social networks material

Intending to recruit some 5,000 individuals in a year in the middle of exceptional labor lacks, Lowe’s Canada was dealing with the significant obstacle of bring in more youthful workers. Partnering with an innovative firm, the brand created a recruitment project focusing on opportunities for growth and learning within its network.

They have actually likewise found that 88% of Gen Z students desire to work for employers who provide them access to training and employment growth opportunities.

Training is a priority for us, so we make sure to provide thorough training to everybody who joins our teams. Operating in one of our stores is a terrific opportunity for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibit that constructs on the desire to find out by revealing compelling examples of restoration failures that youths can avoid by working and finding out at one of the brand’s shops. Each of the exhibits had a QR code for using straight for the numerous employment opportunities.

Thinking of your next original recruitment campaign strategy?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the function, from grabbing up the finest engineers to roping worldwide’s biggest salespersons, your recruitment marketing efforts make certain to strike their hearts and minds if you use your imagination!

One easy method to include shimmer to your next recruitment project while making it fun and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not need to develop tests from scratch. Our test library is overflowing with role-specific concerns developed by the specialists.

Bid farewell to unsuitable candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see just how easy, enjoyable, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She works at Toggl Hire and writes about how businesses can hire truly fantastic people.